The short answer
Plan for at least seven images. Sellers can generally upload up to nine, one main and eight secondary, but only the first several show on the live page, so the most persuasive images should come first: a main image, then features, lifestyle, details, size, what’s in the box and a benefit image.
Check your image against these rules for freeHow many images Amazon allows
Third-party seller guides generally report a limit of nine images, with about seven visible on the listing, or six if the listing has a video. The limit can vary by category, so check your listing editor. Use all the visible slots, because each empty one is a question left unanswered.
A seven-image plan that answers shoppers’ questions
Shoppers compare listings on a phone, often without reading the copy. Give each image one job:
| Slot | Image | Question it answers |
|---|---|---|
| MAIN | Product on pure white | What is it? |
| PT01 | Top benefits, with short text | Why this one? |
| PT02 | Lifestyle scene | Is it for someone like me? |
| PT03 | Close-up of materials or details | Is it well made? |
| PT04 | Dimensions | Will it fit? |
| PT05 | What’s in the box | What do I actually get? |
| PT06 | In use, or a second benefit | How will I use it? |
What makes the set work
- Make text readable at phone size: a few large words, not a paragraph.
- Keep one look across the set, with the same fonts, colors and lighting.
- Only use facts you can prove. Sizes and claims must match the product.
- Lead with the benefit that matters most. Later images may never be seen.
- Consider a video if your category supports it, since it takes a visible slot.
Beyond the gallery
Brand-registered sellers can continue the story lower on the page with A+ Content. See the A+ image sizes. Every gallery image still has to meet the Amazon image requirements.
Common questions
How many images can an Amazon listing have?
Sellers generally report up to nine images, one main and eight secondary, with about seven visible on the page. Limits can vary by category.
Can secondary images have text?
Yes. Unlike the main image, secondary images can include text, callouts and infographics, as long as the claims are accurate.
Are infographics worth it?
Often, yes. They let you make your case in the image stack, for shoppers who do not read the bullet points. Keep the text short and large enough to read on a phone.
Sources
Platforms change their rules, so check the latest requirements in your seller account before you upload.